A focused and driven marketing operations and demand generation professional with 12+ years’ experience in B2B lead
generation and performance marketing. Extensive HubSpot skills and experience across the full suite (Marketing Hub, Sales
Hub, Operations Hub, and CMS Hub) and implementation/management of the whole marketing and sales tech stack.
What do I bring to the table? A balance of strategic leadership and hands-on experience through the lead funnel and customer
lifecycle, driving business performance and consistently exceeding targets. I have a proven ability to analyse performance data,
spot opportunities for quick wins, and develop long-term strategies to support business objectives. I am passionate about
enabling the entire GTM team to succeed through operational improvements.
Driven by delivering exceptional results, I take pride in ensuring projects and campaigns are well planned, smoothly executed,
and fully measured and optimised to ensure maximum performance. I am confident in communicating with all levels of
stakeholders, with a strong ability to translate analytics and performance reports into meaningful insights to help colleagues
understand results and gain confidence and buy-in for further investment.
